Not only in the world, but also in the local regions, the companies that make the most money in their field are known companies, companies with brand value. Increasing brand awareness is about managing marketing channels well and communicating well with your customers.
It is very important to exist in digital channels in the new world order. Whether your service or services are online or not, your brand needs constant communication in order to survive. Digital Marketing is the field that covers all communication tools and marketing methods in the online environment.
A good Digital Marketing Strategy starts with good communication.
In today’s world, communicating with new generations and being able to connect with them is changing day by day. Brands have to attract attention and communicate effectively with visually created content in a short time. While brands that cannot manage this process well lose their power, new entrepreneurs can find a chance to create strong brands.
Digital Marketing Offers Opportunities to New Entrepreneurs
Let’s think about the #Saltbae movement and the digital power behind it. We have all observed how it became a world-renowned brand with digital marketing. People are almost in line to reach this brand and to make this move together with Nusret. It is a pride for all of us that such a successful brand has emerged from our lands.
Hundreds of people who have never been known in the digital world, but become a phenomenon by displaying a few minutes of video, a song or their talents, can become the new icons of the digital world. Entrepreneurs have the power to create brands that will make a difference with small budgets.
You can use such a powerful technological development to reach more customers, increase your brand awareness or make more sales. Digital marketing has many advantages over traditional marketing methods. Some of those;
- Measurable, Traceable Results
- Successful Results with Low Budgets
- Global Reach
- Personal Marketing
- Mass Segmentation
- Analysis of Customer Behaviors
- Increase in Conversion Rates
- Real-Time Data Analysis
- Maximum ROI
- Competitive Advantage with Big Companies
- Competition analysis
- Brand Development
All the work that can be done to acquire new customers, ensure customer loyalty, and establish strong ties with them is included in digital marketing. Nowadays, when the internet and social media are indispensable parts of our lives, the popularity of digital marketing is increasing day by day.
Digital Marketing Trend Increasing
With Google data, we can observe how digital marketing has increased in the last 5 years in the world and in Turkey. With this increase, other search statistics such as Seo, social media management, content production, Google advertising, social media advertising increase significantly.
Up to this point, I have tried to explain what digital marketing is and what advantages it has. I tried to draw attention to how effective it is now and how it will be even more effective in the future. But this is not the main point I want to make in this article.
How Do You Think Digital Marketing Is Managed Most Effectively?
- Good content can be written for web pages
- Organic traffic studies can be done
- A good advertising campaign can be created
- Studies can be done to increase interaction on social media
- Regular mass mailing can be done
This and similar studies will certainly be useful. Reaching a certain audience, interacting with that audience, capturing potential customers with the budget you have is already the goal of this business. Whatever you say on behalf of many digital marketing experts, seo experts, content producers and digital agencies, the dissatisfaction of the people who receive services in this field is extreme because they do these works superficially.
Years ago, I worked with a few so-called good companies to get service, and I personally experienced how my money was wasted. Already my interest in digital marketing started after these bad experiences 🙂
After being involved in many projects, using different digital marketing tools, making mistakes and learning new things, and getting involved with data, I learned that;
- You are successful if you can optimize your ad campaigns.
- If you can do your word analysis and optimize your content, you are successful.
- If you can improve and optimize your social media ad images, you are successful.
- You are successful if you can optimize your social media messages to suit your audience.
- You are successful if you can optimize your e-mails, sending frequency, content and messages.
- If you can optimize the sales funnel, you are successful.
- If you can optimize your web page design, you are successful.
- If you can optimize your web page opening speed, you are successful.
This list goes on and on. The important thing is that no matter what field of digital marketing you are interested in, it may be content production, advertising management, social media management, mail marketing, promotion in search engines, what you need to focus on is OPTIMIZATION. People or agencies that try to provide good service are the ones who are successful in this regard.
I will try to explain the optimization issue in a narrative way for better understanding, not through data.
Let’s Understand Optimization by Selling English Course!
Let’s say we’re a student on summer vacation and we’re handing out flyers to get our pocket money. The officials of the course told us that they would give us a fixed fee and a certain percentage from the sale if the course was sold. There is only one condition, the flyer design belongs to us.
Since we were novices, we quickly prepared a flyer design and had our first day’s prints printed, 100 copies per day.
We distributed 100 flyers, but only 2 people responded. We achieved a 2% return, which is a very bad figure for us. When we thought about why so few people returned, we realized that the majority of the flyers we handed out are 30 years or older. We missed something on the first day as we were new to this business. We could not identify our target audience. In order not to make the same mistake on the 2nd day and to increase the returns,
We defined and optimized our target audience.
We distributed 100 flyers and at the end of the day, the number of returners increased, but not at a level to our satisfaction. Only 8 people returned and we still did not find what we expected. When we started to think about the reasons, we came to the conclusion that our flyer design was bad. We decided to prepare a more professional design. We made 100 new prints using more interesting pictures and readable fonts.
Optimizing our design to increase the customer experience.
We started to distribute 100 flyers with new designs, yes, it started to attract more people’s attention, the time it took to look and read increased, but we still couldn’t reach the numbers we were aiming for. The number of callers on the 3rd day is 14 people. While we were thinking about how we can increase the returns, we realized that the price of 2 currencies was given as 1200 TL. We met with the course officials and discussed whether we could organize a campaign and created a new campaign. Buy 2 currencies, get 1 rate 50% off. We have redesigned our flyer with a total of 1500 TL for 3 currencies.
We have optimized our offer to increase sales
We started to distribute our new offer and new design, and we managed to increase our return rate, which was 2% on the first day, to 40% at the end of the 4th day. It may be a sufficient number for such a campaign, but we started to think about how we can increase it more. We wanted to see how returns would be affected if we changed the region where we distribute flyers. We wanted to try our luck on the street where the young people spend more time in cafes.
The changes we made seem to have worked. We managed to increase our returns from 40% to 55%. We were able to increase our marketing process, which started with 2%, to 55% as a result of the improvements we made.
We optimized our location
CONCLUSION: If we want to be successful in Digital Marketing management, we need to have knowledge about Optimization. It can be content optimization, ad optimization, target audience optimization, bid or campaign optimizations that we offer to our audience. It is very important to be able to collect data in order to optimize all processes that you can think of. All the data you can collect will help you to optimize.
The image below will help you create an accurate marketing strategy. The priority is to determine your target audience correctly. All the work you will do with the wrong target audience will cause a waste of time and money. After determining your target audience, you need to produce content that will interact with them and meet your goals. These goals may vary. From brand awareness to increasing sales, reaching 20,000 people at the end of the year, and announcing your discounts, many options can be one of your goals. The important thing is to determine these targets from the beginning and to implement them by dividing them into daily, weekly, monthly or annual small targets.
After you identify your target audience and create content and campaigns to interact with them, you can focus on interpreting your incoming data. You can find many resources on the interpretation of data, you can find many methods and methods that will be useful to you, but more successful results are obtained when the collected data is evaluated according to the dynamics of that sector or that audience.
In conclusion, the most important part of digital marketing is Optimization. You can continue with the same advertising campaign, same web page design or the same social media content for months and years, all processes that are not optimized will lead to the inefficient use of your budget. If you need help with this, you can contact me.